BNV IN TERMS OF NUMBERS

The only general fair in Central Eastern Europe
Hungary’s longest standing and most famous exhibition

- 5 days of exhibitions
- Fair events on a total area of 25 000 m2
- Some 50 000 visitors a year
- Some 66% of economically active age (30-49 year old) visitors buy something in the exhibition
- 80% of the visitors would recommend visiting the fair to their acquaintances as well
- 58% of the visitors spend at least 4 hours or more at the fair
- 400 media coverages

FOCUS 2012: BNV RETRO EXHIBITION

We conjure up the atmosphere of the BNVs of the good old times. Manufacturers and distributors of Hungarian brands that had existed before 1989 and that are still present, introduce themselves. ‘Retro’ fills the elderly with nostalgia and it is trendy among the young.

Programmes:
> exhibition of retro collections > BNV historical exhibition > retro café > milk bar > rally of cars from before the system change > retro party on Saturday night



Photo: www.fortepan.hu

THEMES - FOCUSING ON THE ESSENCE!

Street of Nations
Presenting foreign countries and brands

Lifestyle and Spare Time
Gastronomy
Fashion, jewelery, cosmetics
Health and lifestyle (spa, wellness, fitness)
Esoteric (NEW)
Gadget, GPS navigation devices, e-book (NEW)
Hobbies and sports
Eco-friendly solutions (NEW)
Culture, books, art
’Senior friendly’ products and services (NEW)
Services, internet services (e-commerce) (NEW)

Home and Garden
Home and garden
Furnishings
Consumer electronics
Services

Kids' Parade
Toys, models, entertainment
Children’s clothing, shoes
Children’s furniture
Food, beverage
Maternity clothes
Education, culture
Sports, health
Services

Video Games (NEW)
Video games
Computers, consoles, monitors
Smartphones
Online entertainment content
Board games, card games, RPG games, fantasy books
Publications and services
Other



A NEW APPROCH TO ADVERTISING

- Social media campaign, with Facebook in the focus
- Guerrilla-marketing
- Media sponsorship agreements with market leaders (television, radio, press, online)

DRAFT PROGRAMME

BNV RETRO (BNV poster exhibition, a show of products from before the system change, retro café, milk bar, retro party on Saturday night, a rally of iconic cars of the days of yore)
BNV PUB (the atmosphere of a fiesta, beer festival, music and dancing throughout the day)
BNV FASHION (‘Convert it!’ an exhibition of competition pieces, fashion shows)
BNV TREND-ISLAND (furnished home interior in line with the latest trends)
BNV EZO-ISLAND (oracles, seers, analysts and holistic practitioners)
BNV HEALTH PROGRAMME (screening examinations in the framework of the Europe National Health Protection Programme)
KIDS’ PARADE (for kids of 0-14 and for the parents adoring those kids)
VIDEO GAMES (digital world for all age groups)



PLANNED PAVILION ALLOCATION